Jumia boss tasks entrepreneurs

Jumia boss tasks entrepreneurs on domesticating successful business ideas.

The Managing Director of Jumia Nigeria, Dr. Jonathan Doerr has charged Nigerian entrepreneurs to leverage ideas that have proved successful in developed countries and domesticate them here in Nigeria.

He stated this while speaking on the importance of information and communication technology, ICT and wealth creation in contemporary society, at ‘MTN Link Forum’ held in Port Harcourt recently.
He said, “Nigerian entrepreneurs can take business ideas that have proved successful in western countries like America and Europe, and domesticate them in line with realities in the country”.
Citing online retail as an example, Doerr noted that online retail business had been thriving in America and Germany before it was introduced into Nigeria with little adjustment in the area of delivery and payment.
He said, “You don’t necessarily need to pass through the stress of product development, there are products that have been developed elsewhere and all you need to do is to take critical look at them, modify them, and introduce them here in Nigeria and it will be an instant success just like Jumia”.
Doerr further stated that, Nigeria, being one of the largest economies in Africa is full of opportunities waiting for entrepreneurs to tap from.
He added that what is needed to tap the huge opportunities in the nation’s current economic status is business know-how and courage.